AARP Ads Call Attention to Stresses of Family Caregivers

Kudos to AARP and the Ad Council for joining together to create a series of PSAs that illustrate the difficulties and frustrations experienced by so many of the nation’s 42 million family caregivers.

Launched in August, the ads aim to let caregivers know they are not alone in their struggles and that assistance is available through links on the AARP website.

By visiting www.aarp.org/caregiving, caregivers have access to a wide array of tools and resources to help them better cope with their situation.

The ad campaign coincides with the release of a national AARP/Ad Council survey showing staggering statistics on how much time and money are spent by family members taking care of their elderly loved ones themselves.

The report also shows how overwhelming the task is:
nearly one third of those surveyed find caregiving extremely or very difficult
and feel isolated and more than one quarter don’t know where to go for help.

When my parents needed help, my three sisters and I couldn’t do it all. We hired professional home care assistance. We found the presence of trained and knowledgeable home caregivers to be of great comfort as well as a great additional resource.

Homecare by professional, compassionate caregivers can be the right solution, providing that essential respite so greatly needed by many family caregivers, allowing them time and peace of mind to take care of themselves as they care for their loved ones.