Visitors to Lou's Pet Shop store, and website, have become fans of Franky the sulcata tortoise.
In the store, and on the web, people follow the rescued 17-year-old turtle in person and via the Dropcam camera Franky wears on his shell.
Franky's stature increased Wednesday when he was featured in an article in The New York Times about the popularity of webcams and the variety of ways the devices are being utilized.
According to the story, Frankycam gets nearly 10,000 viewers a month from nearly 30 states.
The 40-pound tortoise has fans across the country, including a family in California that sent $50 for lettuce, the story stated.