Village Toy Company carries "Innovative playthings for all ages." It carries games and toys, including Ty stuffed animals, Alex Toys, Steiff Club toys, Whoozit toys, Pocket Puppets and Calin and Corolle dolls. It also offers games, craft sets and puzzles. There is an area just for dress-up clothes and a Cupcake corner that carries cupcakes! They offer free gift wrapping and loads of advice on how to pick out the best fit for a gift.